Nudge: questions and answers
Updated 21 Oct 2026
Nudge is Google Ads management inside Claude, built for agencies. Connect it to Claude, ask about any client account in plain English, and approve the fixes you want. Nudge makes each approved change, checks it against the live account first, and can undo it in one step.
The product
What is Nudge?
- Nudge is a Google Ads connector for Claude, built for agencies that run Google Ads for clients. It reads every connected account, answers questions in plain English, ranks what it finds by money at stake, and makes the changes you approve.
What can I ask it?
- Questions about any connected account, in plain English. For example: "What's wasting money across my client accounts?", "Which campaigns bid to a goal with no primary conversion action?" or "Where would an extra 20% of budget go furthest?"
What can Nudge change?
- Bids, budgets, keywords, negative keywords, ads, campaign and keyword status, and locations. Every change needs your approval first.
What does Nudge check that a normal report misses?
- Broken conversion tracking, campaigns bidding to goals with no primary conversion action, and, where your client's sales data is connected, gaps between Google's conversions and real sales. It works through an account in a fixed order, tracking first, so later fixes rest on numbers you can trust.
Does Nudge work with ChatGPT?
- Not today. Nudge works inside Claude.
Does Nudge cover Microsoft Ads, Meta or Amazon?
- No. Nudge covers Google Ads only.
Which Claude plan do I need?
- Anthropic says custom connectors are available on Free, Pro, Max, Team and Enterprise plans. Free users are limited to one custom connector.
Control and safety
Does Nudge change anything without my approval?
- No. Every change is a proposal until you approve it.
How does Nudge keep changes safe?
- Each change is checked against the live account just before it runs. Budget increases are capped at 20% per campaign and 25% per account per day, and going over needs a recorded reason. Every change is logged with the reason.
Can I undo a change?
- Yes. Nudge stores the state before each change, so any change can be undone in one step.
Does Nudge support manager (MCC) accounts?
- Yes.
Can each client have its own rules?
- Yes. Each account keeps its own plan and standing rules, such as "never touch brand".
Data
Where is Nudge's data held?
- Held in the UK (London) and processed in the EU (Dublin).
Does Nudge send my Google Ads data to other AI companies?
- Nudge never sends Google Ads data to OpenAI or Google Gemini; it uses them only for its AI search visibility and content features. Google Ads data that Claude reads through Nudge is processed by Anthropic, which runs Claude, as with any Claude connector.
Where are the terms and data processing agreement?
- See the service terms and the data processing agreement.
Access
How do I get access?
- Nudge is in private access for Google Ads agencies. Apply and we start with a free, read-only audit of one account, so you see what Nudge finds before anything can change.
How much does Nudge cost?
- Prices are not published during private access.
Who makes Nudge?
- Nudge is made by Kyrix Ltd, a company registered in England and Wales (no. 16192932).