Guides

Practical guides to running client Google Ads accounts with Claude.

• How do you connect Google Ads to Claude?Three ways to connect Google Ads to Claude: a hosted connector, Claude Code, or Google's free read-only server. Steps, plans and what each can do.
• What should a Google Ads audit check, and in what order?A Google Ads audit checklist in the order that matters: tracking, wasted spend, structure, relevance, then bids. 25 checks, each one a question you can ask Claude.
• What does "Misconfigured" mean in Google Ads, and how do you fix it?Google Ads shows "Misconfigured" when a conversion action stops recording. What it means, how to fix it, and the goal problem Google doesn't label at all.
• What should an agency check before a Google Ads AI agent touches client accounts?What a Google Ads AI agent does, how Google's Ask Advisor and Claude connectors differ, and six checks an agency should run before letting one change client accounts.