Can Supermetrics change my Google Ads campaigns?

Yes, through its campaign tools, which are in beta. Set the approval level to approve every live change. New campaigns start paused and changes can be undone.

How much does the Supermetrics MCP cost?

Supermetrics says MCP access comes with any subscription. On 21 October 2026 its pricing page showed Starter from EUR 49 a month and Growth from EUR 199 a month, with Enterprise on quote. MCP access is not the same as raw API access: if you want to build your own integration, check which plan includes the API.

Is there a free trial?

Yes, 14 days, created when you first sign in, with no card needed.

Can the Supermetrics MCP change your Google Ads campaigns?

By Tom Claydon, Co-founder, Nudge Search · Published 21 Oct 2026 · Updated 21 Oct 2026

Yes, in beta. The Supermetrics MCP server lets Claude and other AI assistants query marketing data from 170+ platforms, including Google Ads, Meta, LinkedIn, GA4 and HubSpot. It also has campaign tools, in beta, that can create and change campaigns on Google Ads and other ad platforms. Supermetrics hosts it and you sign in with your Supermetrics login.

Disclosure: Nudge Search publishes this page. We make Nudge, a Google Ads MCP server, and have no tie to Supermetrics.

Key facts

Maker	Supermetrics
Where it runs	Hosted by Supermetrics (mcp.supermetrics.com)
Works with	Claude, ChatGPT, Gemini Enterprise, Microsoft Copilot, Cursor, Windsurf, n8n and other MCP clients
Sign-in	Your Supermetrics login; API key for your own integrations
Read or write	Both. Campaign tools are in beta
Free trial	14 days, created on first sign-in, no card needed
Price	Supermetrics says MCP access comes with any subscription. Starter from EUR 49 a month (EUR 39 billed yearly), Growth from EUR 199 a month (EUR 159 billed yearly), Enterprise on quote
Out of beta	v1.0.0 on 15 April 2026

What can it do?

Query data from 170+ platforms with the same metric names everywhere: Google Ads, Meta, LinkedIn, TikTok, Microsoft, Pinterest and Snapchat ads, GA4, HubSpot, Salesforce, Shopify, Klaviyo and Mailchimp.
Run checks with its utilities: UTM building and audits, PageSpeed, redirect tracking and ad copy length checks.
Manage campaigns (beta): create and change campaigns on Google Ads, Meta, Microsoft, TikTok, LinkedIn, Snapchat and ChatGPT Ads. You see a preview before anything goes live, and you choose the approval level, from "No human approval" to "All live changes". New campaigns are created paused, write access is switched on per ad account, and every change is logged and can be undone.

How do you connect it to Claude?

In Claude, add "Supermetrics Marketing Analytics" from the Connectors directory and sign in.
Connect the data sources you want, such as Google Ads.
Ask, for example, "Compare cost per conversion across Google Ads and Meta for last month."

What limits does Supermetrics state?

Campaign tools are in beta.
Only the person who connected an ad account can switch on write access for it.
Google Ads life events cannot be set through the API.

How can a PPC agency use it?

Our suggestions, not Supermetrics' claims:

Cross-channel client reports with Google Ads, Meta and GA4 in one question.
Weekly pacing checks across every client account from one connection.
UTM and redirect checks on final URLs before launch, without connecting a data source.

What did we do with it?

Partly. On 21 October 2026 we connected Supermetrics to Claude and listed its Google Ads sources. It showed Google Ads with campaign management supported, plus Keyword Planner and an early-access Account Explorer source. We had not authorised a Google Ads account, so we did not read account data or change anything.

Questions

Can Supermetrics change my Google Ads campaigns?: Yes, through its campaign tools, which are in beta. Set the approval level to approve every live change. New campaigns start paused and changes can be undone.
How much does the Supermetrics MCP cost?: Supermetrics says MCP access comes with any subscription. On 21 October 2026 its pricing page showed Starter from EUR 49 a month and Growth from EUR 199 a month, with Enterprise on quote. MCP access is not the same as raw API access: if you want to build your own integration, check which plan includes the API.
Is there a free trial?: Yes, 14 days, created when you first sign in, with no card needed.

Sources

All read on 21 October 2026:

docs.supermetrics.com/docs/supermetrics-mcp-server
docs.supermetrics.com, "How to manage ad campaigns with AI tools"
mcp.supermetrics.com and its changelog
supermetrics.com/products/supermetrics-mcp
supermetrics.com/pricing